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Consider what limits you may have as a business owner with your ability to think ‘bigger’. If you’re wondering how you can start to think a little bigger, we’ve put together some simple strategies that might help your children’s activity business: However, creating time in your schedule to focus on big picture thinking is exactly what activity providers need to do on a regular basis as part of a process of reflection and monitoring progress with the path they are on. We regularly speak to providers who are bogged down in the day to day admin, struggling with recruitment or preparing kit and supplies for the week as examples and typically their time is very limited in being able to ‘step back’ and think bigger or more strategically. You might be thinking, this sounds great but the reality is that the detail orientated tasks are weighing you down and sapping your energy. It’s a key element of creating a successful plan. This exercise forces you to think bigger and consider all areas of your business that need to be developed in order to achieve those goals. For example if you want to turn your small after-school programme into a nationally recognised brand, start at the end in terms of what you’d like to achieve and work backwards to figure out a timeline and set of smaller goals that will help you achieve this.
We often suggest to our members to try and reverse engineer the goals and objectives they’ve got for their business. Even if growth isn’t your primary goal for your business right now, you’ll appreciate the need to constantly develop and strive for continuous improvement. However, if you were to look at scientific research it reveals ‘big picture thinking’, sometimes known as ‘blue sky thinking’ is linked to greater levels of success in small business ownership with effective entrepreneurs more likely to think like this by up to 50%.
Certainly paying attention to the small details in business can be incredibly important too such as when it comes to areas such as customer journey, communication and making your activity programmes stand out. Sometimes thinking about the ‘bigger picture’ can feel like a waste of time when you just need to get tasks done. Often these comments we hear or tell ourselves tend to go in one ear and out the other, particularly if you’re extremely busy or a naturally detail-orientated person. Depending on your personality type and approach to running your children’s activity business that may be easier said than done. You’ve probably either told yourself or been told to ‘think about the bigger picture’ or ‘take a step back’.