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Here’s the thing, though: as soon as Nintendo had a hit on its hands, it immediately went to work on the game’s formula, which is something Rovio is not doing with Angry Birds, aside from tie-ins with children’s movies, and some zero-gravity experimentation–and it’s taken the studio three years to even reach that point.īy comparison, look back at what Nintendo did with the Super Mario formula. In the past, Hed has compared the success of the Angry Birds franchise to the phenomenal popularity that Super Mario Bros experienced on the Famicom/NES. In fact, the mobile market is evolving at breakneck speed, but Rovio seems like it’s running to stand still. As Jim Squires (Gamezebo’s own Mighty Eagle) points out in his review of Angry Birds Space, the games are still great, but the formula is starting to get a little, y’know, old. Last month, Rovio’s CEO, Mikael Hed, promised that all-new IP is coming from the Finnish company, and that the game featuring said IP should be out in “a couple of months.” Rovio understandably doesn’t want anyone taking their eyes off Angry Birds Space right this second, but even so, now would be a great time for the studio to demonstrate that they’re capable of blockbuster ideas besides Angry Birds.

Still, it might not be the worst idea for the studio to give the homicidal parrots a small vacation. Nor is Rovio likely to dispose of the zero-gravity physics engine for Angry Birds Space before it gets a couple more games out of it, at least. There was never any doubt that the popularity of Angry Birds Space would explode like a bomb bird raining black death on piggish scum, and ten million downloads in three days means that Rovio won’t be abandoning its golden geese any time soon. That’s a whole lot of furious flying fowl, but what comes next for Rovio’s rock stars? In a mere three days following its release on March 22, Angry Birds Space, the latest entry in the highly popular (and highly lucrative) physics puzzle series, reached ten million downloads.

Peter Griffin suggested it, and now Rovio has confirmed it: the Bird is the Word.